Patient Digital Engagement

Patient Digital Engagement

Alyvant’s approach helps patients learn more about potentially relevant medicines and seamlessly connect with a physician of their choice

Patient Segmentation

Typical Challenges

Television ads are blanketed to populations for whom a medicine has no relevance

Alyvant's Targeted Approach

woman with iphone

Use predictive analytics to identify segments for which therapy is most likely to be appropriate and coordinates content deployment with physician education

Informational Content

Typical Challenges

Content (including digital) is static, with limited to no individual tailoring

Alyvant's Targeted Approach

ab testing app

Uses proven strategies to individually tailor content in order to maximize relevance

Seamless Connection

Typical Challenges

Direct to consumer marketing is generally limited to brand awareness

Alyvant's Targeted Approach

Helps patients who want to learn more about a disease and potential medicines seamlessly connect with a doctor of their choice